These stars of the web or social networks are no longer present.
Whatever their field of activity, they have a real influence on their community. Beyond their expertise, influencers also mobilise to promote and convey values that are close to their hearts. Portrait of 5 everyday heroines who are flying to the rescue of local commerce!
We present Florence (sohappyflo), a mum-influencer from Thionville who will delight all interior design fans with her sober and pure style in light tones.
To support the businesses in her area, she decided to give voice through a poignant appeal on Instagram to encourage the people of Thionville to (re)revive their city centre.
This is Marine (petitoursonetcie), another connected mum from Metz. With a tone that is both benevolent and humorous, she gives lots of ideas, advice and practical tips for young parents! She also calls on her community, in particular by telling them about Yabe, the app that makes it easier to buy locally.
Parent info: great ideas for craft workshops can be found in her front page stories.
From Metz, this fashion and beauty influencer shares her chic and elegant lifestyle with you. A user of Yabe, Lahormiguita supports local businesses by encouraging her community to shop local. It was thanks to her that we discovered delicious raspberry croissants in a tea room located in the city centre.
Do you know Morgane (leparadisdekiki) ? This fashion and make-up Instagrammer reveals her most beautiful outfits to help you perfect your look.
She is also a Yabe user and encourages her community to visit the shops in Rennes city centre . And as Morgane is in to the end, you will even find jewellery to match your outfits.
Anne-Sophie (lestresorsdesousor) is a project manager and entrepreneur living in Nancy. By sharing her daily life, she delivers her best health and beauty tips. Anne-Sophie, who is very attached to the philosophy of well-being, has also tested Yabe and she shows it to us on video. Thank you to her for giving a new lease of life to Nancy's business by mobilising her community!