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How our cities are reviving local commerce

How our cities are reviving local commerce

Yabers

8/4/21

On 17 March 2021 we celebrated the sad anniversary of the first Coronavirus containment in France. We are still suffering, and so are our local businesses. Fortunately, several initiatives have been taken: many cities have carried out several actions to encourage local shopping.

The competition: a winning technique

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The competition is a promotional technique that no longer needs to prove itself!

And Karl Olive, mayor of the town of Poissy, has understood this. His idea: a draw for a vehicle and four electric bikes for anyone who spends €30 in a shop in Poissy. Thanks to this operation, some shops have seen their turnover soar by 30%!

In Luxembourg, the city opted for €1000 vouchers ordered from around 1500 companies. These vouchers were distributed to the general public through competitions and other promotional actions. Fast funding for local businesses in Luxembourg!

In Senas, the municipality is offering gift vouchers to businesses that have been forced to close during the crisis, injecting more than €20,000 into the local economy. Beneficiary merchants can distribute 400€ vouchers to their customers. In addition to promoting social links and giving purchasing power to the inhabitants of Senas, the aim is to revitalise local trade.

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Digitalisation is the key

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As a result of social distancing, digital platforms have become indispensable.

InAnnecy, La Valette-Du-Var and Melun, interactive platforms have been made available. Hundreds of retailers can now take advantage of these directories and display their click & collect.

The first prize goes to the economic and tourist development agency Inspire Metz with more than 570 shopkeepers and craftsmen listed in the Metz MĂ©tropole area! On the platform you can find take-away sales, click and collect, or vouchers

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A logistical boost

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The management of the delivery system is a real issue that local traders need to consider if they hope to adapt successfully to health restrictions.

For the 120 shopkeepers in Dinan town centre, the town has set up its own delivery service to facilitate the distribution of purchases made in these shops by covering all delivery costs.

Earlier we mentioned Melun, which goes all the way with its platform by offering two options for collecting purchases: free collection from the city centre or home delivery by electric bike.

The city of Blois has set up a free delivery system for its residents, with priority given to the elderly. Some employees of the municipality even made the delivery personally!

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Direct and indirect funding

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In addition to the funds made available by the State and the Regions, several towns have also set up recovery funds in favour of local commerce, such as in Dijon where two types of aid have been put in place: direct aid to businesses involved in the local economy of €1.56 million, of which €260,000 is financed by Dijon metropole, and a system ofrepayable advances to businesses of €780,000 . This support is good for the cash flow of our traders.

The Communauté d'Agglomération Portes de France-Thionville is providing financial support for the " Resistance " scheme, a €44 million fund for companies and associations in the Grand Est region, with a contribution of €160,000.

In addition to the solidarity funds set up, direct funding is also provided as announced by Serge Wilmes, alderman of the City of Luxembourg: a direct aid 4,000 has been made available for each local business.

The city of Nancy has opted for indirect financing with a plan for local commerce to the tune of 1.4 million euros, which will consist of the implementation of several communication actions, the distribution of parking tokens that the 1600 shopkeepers in the city centre will be able to give to their customers in order to facilitate their visit to the shop.

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But also animation

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In these rather gloomy times, the city of Saint-Nazaire has organised a colourful event: the installation of 251 giant flowers

along the shopping streets, a gesture that is both functional and symbolic for the benefit of local traders who suffered during the months of confinement.

In Saint-Marcelin, the Union des Commerçants has launched the "12 crazy days" operation, which brings promotions and gifts to those who shop in the town's shops.

Rennes Métropole has set up a vast campaign to encourage residents to buy local: "Let's buy local! ». The aim of this operation, which is available in a variety of formats, is to appeal to the responsibility of citizens and toencourage territorial solidarity.

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Initiatives can come from cities, but also from citizens like each of us. Support our local businesses and make your life easier with Yabe !

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